Analytics
March 2026 — Lead performance and conversion metrics
filter_alt Conversion Funnel
127
Leads
100%
89
Contacted
70%
52
Quoted
41%
43
Won
34%
arrow_downward 30% drop: Lead → Contacted
arrow_downward 42% drop: Contacted → Quoted
arrow_upward 83% close: Quoted → Won
pie_chart Lead Sources
Google Search48 leads (38%)
Referral / Word of Mouth32 leads (25%)
Yelp28 leads (22%)
Facebook13 leads (10%)
Direct / Walk-in6 leads (5%)
Best converting source:Referral (48% conversion)
Highest volume:Google (38% of all leads)
speed Response Time Metrics
2.4
Avg Hours to First Contact
Under 4hr goal
87%
Contacted Within 4 Hours
Target: 90%
5.2
Avg Days to Quote
From first contact
12
Avg Days to Close
From quote to won
lightbulb
Leads contacted within 1 hour convert at 52% vs 18% after 24 hours. Consider adding after-hours auto-response.
bar_chart Monthly Trends (Last 6 Months)
Oct
72 / 29
Nov
84 / 31
Dec
65 / 22
Jan
95 / 33
Feb
108 / 35
Mar
127 / 43
Total Leads
Won
leaderboard Staff Performance — March 2026
| Staff Member | Role | Leads Assigned | Contacted | Quoted | Won | Conversion | Avg Response | Revenue Won |
|---|---|---|---|---|---|---|---|---|
CR Carlos Rivera |
Owner | 38 | 35 | 18 | 15 | 39% | 1.8 hrs | $892K |
MS Maria Santos |
Sales Mgr | 42 | 38 | 20 | 16 | 38% | 2.1 hrs | $748K |
DK David Kim |
Estimator | 28 | 24 | 10 | 8 | 29% | 3.2 hrs | $412K |
JO Jennifer Ortiz |
Office Mgr | 19 | 17 | 4 | 4 | 21% | 2.9 hrs | $188K |
| Total | 127 | 114 | 52 | 43 | 34% | 2.4 hrs | $2.24M | |
home_repair_service Lead Breakdown by Service
| Service Type | Leads | Won | Lost | Conversion | Avg Value | Total Revenue |
|---|---|---|---|---|---|---|
| Kitchen Remodeling | 42 | 16 | 5 | 38% | $52K | $832K |
| Bathroom Remodeling | 28 | 10 | 4 | 36% | $28K | $280K |
| Room Addition | 18 | 5 | 3 | 28% | $85K | $425K |
| ADU Construction | 15 | 5 | 1 | 33% | $165K | $825K |
| Home Renovation | 14 | 4 | 2 | 29% | $95K | $380K |
| Outdoor Living | 10 | 3 | 1 | 30% | $58K | $174K |